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Today, many media buyers and arbitrage marketers targeting online services are actively driving traffic to the crypto investment space. While it’s often marketed as an opportunity to earn, invest, or adopt new technologies, in reality, these offers frequently disguise scams under the guise of legitimate investment platforms. Surprisingly, these funnels convert exceptionally well. Let’s explore how and why.
It’s not helpful to distinguish between crypto and general investment offers — it’s all part of the same funnel. The typical offers include:
Fake investment platforms
Automated trading bots
Pseudo-brokers
Fraudulent "educational" programs
These all promise “quick profits from scratch.”
A user encounters an ad promising easy earnings and leaves their contact information. Soon, they receive a call suggesting an initial deposit — typically around $250–$300. After this first step, a persistent call center takes over.
Operators push users to invest more, painting vivid pictures of high returns and “exclusive opportunities.” Meanwhile, the webmaster who delivered this lead already receives their CPA payout. What happens to the user after that is irrelevant to the arbitrageur.
The success of these funnels lies in a deep understanding of human psychology. People are naturally drawn to the idea of fast, easy money — especially during uncertain or unstable times.
Users tend to believe in:
Secret technologies
Government-backed programs
Insider information
Alarming news about economic crises
All of this creates the illusion that someone has already found a way out — all the user has to do is “join in.”
These offers are designed to mimic trusted news formats. For example:
Styled like major news broadcasts from outlets like RNZ or Otago Daily Times
Presenters in suits, official-looking backdrops with government symbols
Headlines such as “Trigger changes capable of impacting the lives of millions”
Quotes attributed to real political figures, such as the Prime Minister of New Zealand
This framing builds credibility by mimicking official sources, lowering the user’s critical thinking.
These funnels typically begin with bold headlines like:
“The Prime Minister announces a new program that will change the lives of millions.”
Such headlines are vague but attention-grabbing. This is intentional — users feel compelled to click to find out how these “changes” affect them personally.
Before reaching the actual offer, users see a pre-landing page that mimics a media article or press release. Key psychological triggers used here include:
Official tone and structure
Low minimum deposit amounts (e.g., $475) to make the offer feel accessible
Reassuring statements like “If you lose, we refund 98%” to reduce fear
Urgency tactics like “Only 890 spots left!”
Step-by-step instructions to lower the entry barrier
Testimonials with names, photos, and stories to boost social proof
These elements make the user feel like they’re part of a legitimate, even state-supported, initiative.
The psychology of these funnels is masterfully executed:
Fear Reduction: Feels more like information than an ad
Trust Creation: Official visuals and authoritative figures lend credibility
Urgency: Limited-time or limited-spot messaging creates FOMO
Simplicity: Clear instructions make onboarding feel easy
Social Proof: Testimonials from “real users” deepen the sense of legitimacy
Users feel like they’re making an informed decision, not responding to marketing — which is the ultimate goal of these tactics.
Yes, crypto funnels can be incredibly profitable — CPA payouts per deposit can be significant. However, this niche is not without serious risks:
High test costs
Constant risk of ad account bans
Intense competition
Dependence on solid funnel structure (creative, pre-landing, and offer alignment)
To reduce risks and operate more safely, many use anti-detect browsers like MoreLogin, which helps manage multiple accounts and avoid bans.
On the surface, it all looks like a scam for the naive. But beneath it, the entire strategy is built on the principles of marketing and psychology:
Trust signals
FOMO
Specific numbers
Authority figures
Simplicity and clarity
Social proof
If you’re considering working in this vertical, your first step should not be “What are people promoting?” — it should be understanding user psychology and the mechanics of funnel behavior.
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